Minutes of The 8th WACS Asia Pacific Forum 2004

Held from 23 to 26 May 2004 in Seoul, Korea.

Present:

WACS Director Asia
– Frank Arne Naesheim

WACS Director Pacific
– Glenn Austin

Members

Min Su Kang - Korea Petriea Hirabayashi - Japan
Woung Seon Moon - Korea Norafandi Abd. Malek - Malaysia
Sang Jung Lee - Korea Joshua Er - Malaysia
Choon Sup Han - Korea Peter Lim - Malaysia
Grace Moon - Korea Oliver E.Soe Thet - Myanmar
Lee - Korea Gopalsamy Murday - Mauritius
Heung Ho Shin - Korea Lam Kin Cheung Yean - Mauritius
Soon Ja kim - Korea Marco P. Bruschweiler - Thailand
Taehyung Thomas Kim - Korea Roger Sayce - Australia
Kim Sook Hee - Korea Grant Jackson - New Zealand
Kang Byong Nam - Korea Mohammed Faruk - Fiji
Wang Jiagen, Sec of CCA - China Eric Teo - Singapore
Gao BingYi - China Jasmin Ng - Singapore
Kunihiko Seto Sec/Gen - Japan Alan Palmer - WACS Life Time Honorary Member

Absent with Apologies:
– India
– Indonesia
– Philippines
– Hong kong
– Sri Lanka

Minutes Recorded By: Hugo Ernst Schwarz, Assistant to Frank A Naesheim


Sunday
23 May 2004
  Follow Up
(Where Required)
5.00pm Registration at the Forum at Capital Hotel  
7.00pm – 9.00pm
Welcome dinner by Korea Cooks Association
(Dress Code: Smart)
 
     
Monday 24 May 2004

 

Follow Up
(Where Required)
7.00am Breakfast at Capital Hotel  
8.30am – 9.00am Delegates arrive at the forum venue: Shilla Room, Captial Hotel  
9.00am
Official Opening
of the Forum
Welcome Message #1
by President Kang Min Soo of the Korea Cooks Association
translated by Ms. Lee.
(full version available in Appendix A)
    · Greetings on behalf of 140 million Korean cooks and chefs
    · WACS Asia Pacific Forum more significant this year as it is held on the eve of the Seoul
      International Food Expo 2004
    · Many ingredients in Korea as it is surrounded by the sea on three sides and has four seasons.
    · Korean food widely known as healthy food that is rich in nutrients and low in calorie count.
    · Because WACS was established as a non-political non professional organization and is
      dedicated to maintaining and improving the culinary standards of global cuisine, members
      need to have a better understanding of WACS and enough information to strengthen ties
      between member countries.
    · It is very easy to introduce one’s culture to another country, but with food, many people have
      difficulty describing subtle differences between cuisines. Therefore it is a pleasure that a
      delegation of chefs have come to our country, and its our hope that you will take time to
      introduce Korean food culture to your countries when you go home.
 
9.10 am Welcome Message #2
by Mr Glenn Austin, WACS Continental Director for the Pacific
(full version available in Appendix B)
    · This is my first forum as a Continental Director in South Korea.
    · With the new WACS falling in place, in the 1st meeting we all agreed for the duration of this
      board are emphasis will always be on Food, Education and Members. If we cannot agree to
      align what we currentl y are doing to one of these three things, we need to answer the
      question  “why are we doing this?”
    · In this opening speech I will be communicating to you the main points that our new WACS
      president, Mr Ferdinand Metz, wants to share with all members, although between Mr
      Naesheim and myself you will probably hear it twice.
    · Food industry is about continuous learning - the day that we think we know everything is the
      day that we should lay our tools down for we have truly lose sight of the industry.
    · Listen to the speakers over the next two days and then share the knowledge with your
      colleagues so WACS can grow to become the global knowledge base which we can all learn
      from.
    · Pledge of the new administration is to steer the members countries to begin the process of
      transforming WACS into a professional organization without losing the fraternal bond which
      keeps us together.
    · Not an easy task as WACS is a global organization of 70 countries and about 8 million
      cooks and chefs. In order to fulfill this plan and realize our potential as an organization
      we have to think globally.
    · That means we must apply this question as we contemplate any new initiative: Is it good for
      WACS? Is it good for our region? If yes, then we are doing the right thing, if no, then please
      try to apply the global thinking principle.
    · No longer good enough to meet each year and engage in debates on administrative issues
      and at the same time hope that this will attract sponsors / provide professional
      development opportunities for all members.
    · We have to focus on the issues that are really important and the suggestion that has been
      given to us is the concept of C-H-E-F, which stands for: CUISINE, HOSPITALITY,
      EDUCATION AND FOOD. (elaboration in Appendix B)
    · The WACS board has made a firm commitment to measure all of its activities by how well
      they promote the concept of C-H-E-F and I encourage all of you on the local, regional,
      national and continental level to do the same.
    · You will see this concept reflected in the program in the 2005 Australian Forum in the Gold
      Coast.
    · Final request: please keep an eye on the website for the valuable information that you may
      need and please stay in constant contact with Mr Naesheim and myself.
 
9.20 am Welcome Message #3
by Mr Frank Naesheim, WACS Continental Director for Asia
(full version available in Appendix C)
    · I am very honoured and most humbled to be elected the new Continental Director forWACS
      in Asia. I take this new assignment very seriously, and I strongly believe in the new direction
      Ferdinand Metz has outlined.
    · I love Asian food and have the deepest respect for Asian cooks. In the afternoon session and
      tomorrow morning I will outline some ideas of how we can promote Asian food and cooks
      within WACS.
    · Asia is the most interesting and diversified food continent on earth. But Asia is not that good
      at organising itself or marketing its products.
    · My advice to Asia will be to never lose track of your tradition and Asian flavors. Learn from
      the Europeans how to make systems and organise yourself and learn from the Americans
      how to promote and market the world's best food.
    · Then you will fulfill my vision and outshine everybody. You will then be able to carry the
      flag that says “World Authority on Food”. I believe you have the potential to do that.
    · My goal with this meeting is to pass on the message from Ferdinand Metz and find some
      Asian initiatives and perspectives, in order to present a ommon goal.
    · My final goal is to stand at the door and shake hands and look in the eyes of each and every
      one of you at the end of the forum and see committed eager faces who will bring this message
      to your association members. I want to see that ‘sparkle’ in your eyes.
 
9.30am Introduction of participating countries

Singapore:
    · Jasmine Ng
      Secretary Singapore Chefs Association & Chairman Singapore Junior Chefs Club
    · Eric Teo
      Vice president, Singapore Chefs Association.

Myanmar:
    · Olivier E Soe Thet
      President, Myanmar Chefs Association, thanks for the invitation to be here .

Malaysia:
    · Norafandi Abd Malek
      Secretary General Chefs Association of Malaysia
    · Peter Lim
      General treasurer, Chefs Association of Malaysia
    · Joshua Er
      Public relations officer, Chefs Association of Malaysia

WACS representative:
    · Alan Palmer
      Honorary Life member of WACS

China:
    · Gao BingYi
      Vice president, China Cuisine Association
    · Wang Jiagen
      Deputy Secretary General, China Cuisine Association

Japan:
    · Hisatoshi Utsunomiya
      Vice President all Japan Chefs Association (AJCA)
    · Kunihiko Seto
      AJCA Secretary General

Thailand:
    · Marco Bruschweiler
      President, Thailand Chefs Association.

Mauritius:
    · Gopalsamy Murday
      President, Maurtitian Chefs Association
    · Yean Lam Kin Cheung
      Secretary, Maurtitian Chefs Association

Korea:
    · Choon Sup Han
      Executive Chef Capital of Host Hotel and Korean Chefs Association
    · San Jung Lee
      Executive Sous chef JW Marriot Seoul & Korean Chefs Association
    · Miss Grace Moon

Fiji:

    · Mohammed Faruk
      Treasurer Fiji Chefs Association

Australia:
    · Roger Sayce
      Chairmain, Queensland Chapter of the Australian Culinary Federation

New Zealand:
    · Grant Jackson
      Vice President, New Zealand Chefs Association

Other Guests:
    · Kim Sook Hee, Professor at the Korean School of Hotel Culinary Arts
    · Nelly Lim, assistant to Prof. Kim
    · Kang Byong Nam, Professor at the Korean School of Hotel Culinary
    · Am chon He Su, student at Kun Kim University
    · Toehyung Thomas Kim, Vice President of Chinaware factory ( sponsor)
    · Soon Ja Kim, President of Han Sung Food (co-sponsor)

Assistants:
    · Hugo Schwarz – Assistant to Mr. Frank Naesheim
    · Lee Hey – Translator
 
10.10am
Forum Business
Report by Frank Naesheim

    · Will try to make it not too formal
    · My report will be a follow-up to the assignments and duties that President Metz has set for
      me and all other WACS leaders.
    · For practicality, I have split the Asian region into three sub-regions: South Asia/ South-East
      Asia, and North Asia.
    · My assistants in Singapore will be Hugo Schwarz and Josephine Gwee.
    · Alan Palmer is here representing WACS more so than Sri Lanka. As many of us are new
      leaders, we need somebody with us who knows the history of WACS, and Alan Palmer has
      come forward to help.
    · Reads out Ferdinand Metz’s message (see Appendix B)
 
10.30 am Report by Glenn Austin
    
    · The Pacific Rim is the smallest continental directorship in WACS with 3 member countries,
      but its not so much the size as what you do with it.
    · Australian Culinary Federation (ACF) webmaster, Paul Moor, has created a Pacific Rim
      webpage, as well as a web page for each country, but we need to obtain more information
      about what is happening in each country – events, meetings, chefs who are traveling and
      would like to catch up, etc.
    · My role as continental director is not limited to regional responsibility. I am still the national
      president for the ACF, manager of the culinary team participating in the Culinary Olympics,
      as well as the director of X-Treme Consultancy.
    · Have enlisted the help of 2 assistants to help look into regional issues – Garry Miller from
      New Zealand and Rick Steven from Australia.
    · This is in line with fulfilling the promises that I made to WACS before I was elected as
      continental director. This directorship will not be all about Australia. It is a team effort. I
      want the region to join as one and move towards growth in WACS. The old days of division
      are over and united will move forward.
    · I have a business opportunity that I would like to share with you. If all are agreeable to its
      implementation, it would assist all associations in becoming financially sustainable.
          o Financial sustenance is the key to a successful organization, and I think it is much
             better to teach someone here to bake the bread rather than just make them a
             sandwich, because the sandwich will just disappear but the baker will survive.
          o I propose we create a software programme that will be able to link the country
             sponsor to as a chef who is writing a recipe for his menu. As a chef writes a recipe
             and finds he needs a certain product, all he needs to do is click the sponsor name,
             which will lead him directly to a page on their website with an ingredient list and
             cost. This direct and fast link between chef and supplier has vast potential, and could
             become an asset to WACS if marketed.
    · I have received a request from Fiji to assist in the seminar and culinary demonstrations of
      their salon during the first week of November. I’ve already had a meeting with them on that –
      our first for the year.
          o The salon is held in conjunction with the south pacific trade show the salon will be
             held at the Sheraton Towers Hotel.
          o Fijian chefs association president, Daniel and I are currently discussing the finer
             points of the seminar.
    · Australia has been successful in preparing a Japanese chef to travel to Fiji as an assistant in
      training at a local restaurant.
    · Would like to take this opportunity to publicly acknowledge the Stanford Place in Brisbane
      for ‘lending’ me Chef Satore Nagasimi.
    · Australia is having a good run with the Nestle Golden Chef’s Hat competition. It is probably
      the oldest apprentice-level competition in Australia as it has been running in excess of 25
      years.
          o They said they would pay someone to operate for them. We thought is would be sort
             of a boys club, so we took over and opened it to every apprentice in Australia, not
             just a chosen few.
          o We compete with hot kitchen cooking, which is the hardest of its kind in Australia
             and I would equal with any in the world. If you win a gold medal at this
             competition, you stand a really good chance at a successful career.
          o Would be good if you could come and see it for yourself in August.
    · Both the Australian national culinary and pastry teams are financially ready to travel and the
      money is already in the bank.
    · Our junior team did very well in Dublin at the WACS congress and came home with silver
      medals.
    · In New Zealand, the guys there are very busy at the moment, and will continue to be until
      the 2006 congress is over.
    · Australia is also proud to have New Zealander Corey Hume as a support member the
      national team. New Zealand will not be sending a national team to the Culinary Olympics this
      year, but at least we will be able to take one of their juniors along with the Australian team to
      provide him with the training opportunity. He is a great tradesman and an excellent
      ambassador for his country.
    · Our webpage has been seeing a record number of hits as well as sponsor renewals.
          o It is good to get a sponsor for one year, but if at the same time 10 others disappear,
             then perhaps we have not served them well. If a sponsor returns year after year, then
             generally I would think you are doing a good job.
    · Roger Sayce is here from the Gold Coast in Queensland to update you on the 2005 WACS
      Asia-Pacific Forum that is currently being planned.
          o The new presidium in WACS are giving us valuable direction on how we should run
             this forum and participate in the world congress to achieve results.
    · I will take direction from our president but is it most important for me to make sure that
      everything works in the Pacific region. We are a long wayoff from America and Europe, but
      are very close to Asia. It is more logical that we gather in this area rather than race around
      the world to be present at every international competition. I want this region to grow.
 
10.00am Report from China
By Wang Jiagen, Deputy Secretary General of the China Cuisine Association

    · I would like to express our sincere thanks to the Korea Cooks Association for the great
      contribution to this forum and their kind hospitality to the delegates.
    · Established in l987, China Cuisine Association (CCA) is not only an association for all the
      Chefs and cooks in China but also an association for the nation's catering industry.
    · CCA has about 10,000 members directly under the national Association.
    · There are more than 3 million catering enterprises with 18 million staff and over 6 million
      registered cooks all over China.
    · CCA has a long-term cooperation and close relationship with local associations in provinces
      and cities that have about 300,000 local members.
    · Recently, CCA has formed 8 branches as follows:
          1) Fast Food Professional Committee
          2) Western Food Professional Committee
          3) Muslim Cuisine Professional Committee
          4) National Famous-Chef Special Committee
          5) Nutrition & Gourmet Professional Committee
          6) Culinary Culture Research Institute
          7) Training & Exchange Center
          8) World Cuisine magazine, published monthly.
    · Besides, CCA has its own website, www.ccas.com.cn, called the ‘China Catering Culture
      Website’.
    · CCA organizes a lot of culinary activities every year, such as seminars, competitions, food
      festivals, training programmes and promotion of new cooking skills and new dishes etc.
    · CCA is the organizer of national culinary competitions that occur every 5 years.
          o Over 5,000 cooks took part in the 5th National Cooking Competition, which started
             in September 2003 and finished in April 2004.
    · We have food festivals and competitions in the provinces almost in every month. e.g:
          o From 21 – 23 August 2004, there will be an International Food Festival including
             Shandong Culinary Competition in Yantai City, Shandong Province, organized
             jointly by CCA and Shandong Cuisine Association.
          o From 16 – 21 November 2004, there will be another International Food Festival in
             Guangzhou including the 5th World Competition of Chinese Cuisine, organized by
             CCA and the Guangzhou Municipal Government
          o China celebrates national cooks festival in October every year. The 14th National
             Cooks Festival, sponsored by Fuzhou Municipal Government, will take place from
             23 – 28 October 2004. (The last two festivals were organized in Chendu Sichuan
             province and Nanchang Jiangxi province. The big cities are very active in the
             competition for the sponsorship of a cooks festival.)
    · CCA bid to host a WACS World Congress for the first time at the Congress in Dublin this
      march but failed. We will try again though.
    · We are not very active in WACS culinary competitions because they are mainly showcasing
      Western cuisine. We hope that more attention can be paid to the rules concerning Oriental
      cuisine.
    · We are keen to join more training programmes offered by WACS and WACS
      members,especially ‘Train the Trainer’. We tried this programme with the New Zealand
      Chefs Association in 2002, and would like to continue such exchanges.
    · CCA requests an official letter from WACS for the proposed ‘World Chefs Day’. (this
      request was echoed by other members at the forum) the request was as well requested by
      other members
    · We would like to see more modern culinary techniques being introduced and showcased at
      competitions.
Comments from Continental Director Frank Naesheim:
China came forward to present their country as a future congress venue at the Dublin congress, and did a very good job of it. But in future, I believe Asia should stand behind together with the countries that show up for the World Congress, so that not everything has to be done by proxy voting as in the past. At this year’s congress Asia was sitting there with only 7- 8 votes to compare with 40 - 50 strong votes for other continents. If we can pull our resources together, we do not have to vote in this estranged way on important issues like congress venues. There must be a more powerful force of unity coming from our region at future congresses.
 
  Report from Hong Kong
The Hong Kong Chefs Association was absent with apologies - they could not be present due to the recent restructuring of the committee.
 
  Report from Japan
Expressed happiness at the new direction of the Asia-Pacific Forum, especially the fact that there were powerpoint presentations that made the content easy to understand.
 
  Report from Malaysia
By Norafandi Abd. Malek, General Secretary of the Chef’s Association of Malaysia, on behalf of president KK Yau.

    · Apologies but the president was not able to come.
    · We hope that the new direction set by this presidium will stay alive and healthy in the years
      to come even though people come and go.
    · An exciting in culinary challenge will be held in July during the first Penang Culinary Expo,
      with a USD$5,000 first prize for the winner.
    · CAM will be co-organizing a Nestle Golden Chef’s Hat competition in August , as well as
      the 14th Malaysian Skills Competition with the government.
    · We will also be sending competitors to the World Chinese Cuisine competition in Taiwan.
    · In September we will organize the 2nd Lee Kum Kee Chefs Challenge for the apprentices,
      with a first prize of UDS$500 cash.
    · If Chef’s Day comes through in October, we have in mind two charity events – a golf
      tournament and a charity dinner.
    · We will also be participating in a gourmet expo national competition in china and will be in
      the Culinary Olympics this year, despite low funds.
    · On the first week of December, CAM will hold its Annual Gala dinner – it will be a night of
      recognition for those who have done well in our industry.
    · To close the year we will be having a Malaysian pastry competition.
    · 2005 will be election year for our association, and usually we have new faces.
    · The CAM committee has given me the mandate to offer Malaysia as the host for the 11th
      WACS Asia-Pacific forum in conjunction with our 30th anniversary. We hope all of you will
      support our proposal .
    · Video.

Comments from Continental Director Frank Naesheim:

That was a great presentation. CAM is an active association which shows good commitment to
developing the profession. A new and very active Malaysian national team will be ready by 2006 – we should support their efforts.
 
  Report from Thailand
By Marco P. Bruschweiler, overseas coordinator for the Thai Chefs Association

    · What’s cooking in Thailand? Well, a lot of chili! Our association experienced a bit
      turbulence, which weakened us. We have two chefs associations in our country with one run
      by experts and one run by local chefs. However we are looking into merging into one Thai
      Culinary Association.
    · From 8 – 11 September we will hold our annual culinary gathering, which we have been
      doing for the 10 years. I will be running this competition, which is mostly focused on hot
      cooking, ice carving and vegetable carving. We don’t focus on cold display at this
      competition because we believe presenting food covered in gelatin is old fashioned. It
      reached a high point 20 years ago, but it is not practical anymore and yet we are still
      continuing with this item at national and international competitions worldwide.
    · We look forward to becoming strong again as in the past and participating in many future
      events.

Comments from Continental Director Frank Naesheim:


Great news to hear that you have sorted out the political issues within both associations and we look forward to you coming back into the family as one unit. WACS looks forward to this happening and seeing you back in action. In WACS you are still the official chefs association for Thailand, so if you would like to change or merge, you must inform WACS and myself accordingly.
 
  Report from Myanmar
By Oliver E.Soe Thet, president of the Myanmar Chefs Association.

    · In Myanmar, currently, the focus is on education.
          o We realize need we need much more training for local chefs, and as such have got in
             contact with an international hotel chain who are sending us their professional chefs.
             We are still looking for sponsorship for the air tickets and accommodation –
             anybody from large companies to government bodies who are willing to help.
          o It would be good if chefs from Australia, Germany or any other country could step
             up to indicate they want to be part of this development, to come over for a while and
             share their knowledge and expertise with our chefs.
    · We also recently collaborated with the All Japan Cooks Association to bring three of their
      chefs over to train in Myanmar from 31 May 2004.
    · Thanks to the AJCA we were also able to raise charity money to feed about 4,000
      underprivileged children.
    · Earlier this year, masterchef Rudi Weyrauch from Saarland in Germany visited Myanmar to
      conduct free western cooking classes for professional young chefs, and was so successful at
      inspiring his students that plans are currently underway for his return in late 2004 to set up an
      International cooking school at Ngapali Beach.
    · Our networking efforts with Thailand are proving fruitful because more and more Thai chefs
      are coming to Myanmar to learn. We thank the Thai Chefs Association for their support.
    · We are interested perhaps to host an Asia-Pacific Forum in Myanmar in 2009.
 
  Report from Mauritius
By Gopalsamy Murday, president, Mauritian Chefs Association

    · We picture ourself as a 5-year-old toddler compared to the rest of you in WACS. Our
      association only has180 members.
    · But we managed to host the 7th Asia-Pacific Forum in our country last year.
    · In the past we have hosted the Meat & Livestock Australia Black Box Culinary Challenge in
      our hotel school.
 
 

Report from the Phillipines
By Othmar Frei, president, Les Toques Blanches Philippines.
    
    · The Philippines were absent with apologies. Frank Naesheim read out the letter from the
      president. “In regards to the status of our association ‘Les Toques Blanches Philippines’: As       you know we have always been a very active club in organizing culinary competitions, as well       social and sports activities to create links , friendship and mutual understanding in the       professional cooperation. In the past few years we encountered difficult times politically,       economically as well in general business which forced us to stop all activities in our association.       But now the time has come to revive our association and look in the future of our culinary       industry. Therefore, we organized a  Les Toque Blanches Chefs gathering and cocktail on 24       May 2004 to discuss and revive the revival of the association and elect new board members to       run the association. We will keep youposted on the outcome of this meeting .
      With Best regards
      Othmar Frei

 
  Report from Singapore
By Eric Teo, vice president, Singapore Chefs Association

    · The Singapore chefs association is proud to be associated with the Singapore Restaurant and
      Hotel Association directory. We were registered in 1984 and today have a total of 460
      members and 220 junior club members .
    · SCA has produced a set of top level national culinary teams over the years, such as the team
      in 1988 which won the prestigious Culinary World Cup championship and the team in 2000
      which came in 1st runner up at the IKA HOGA Culinary Olympics in Erfurt, and 2nd runner
      up in the 2002 event.
    · Local activities by the association include the annual Lo Hei (a Chinese New Year tradition)
      dinner and AGM, annual Christmas dinner, and educational visits to factories that process
      foods like chocolate, sushi, beer and bakery products.
    · We also have social gatherings such as family day at the beach, bird park or zoo, where the
      children and spouses of members can tag along.
    · We also have sporting activities such as tennis competitions, bowling tournaments and
      snooker . (We’ve been thinking of a mahjong sessions in the future).
    · We have just created a junior chefs club with 220 members.
    · SCA activities are covered in The New Asia Cuisine & Wine Scene, published by Peter
      Knipp Holdings.
    · We aim to make the world’s longest spring roll soon, watch out for it!
    · As for major industry events: The annual World Gourmet Summit brings 12 to 17
      internationally acclaimed chefs to Singapore every year in April. The biennial
      Food&HotelAsia exhibition – Asia’s largest F&B and Hospitality trade exhibition – is also
      held in April at the Singapore Expo.
    · On 24th April this year we co-organised the first Bocuse d’Or seminar in Asia together with
      the Norweigan Seafood Export Council, during which two past Bocuse d’Or champions
      shared their experiences with us.
 
  Report from Sri Lanka
By Gerard Mendis, Chairman of the Council of Management, Chefs Guild of Lanka, who was absent with apologies, but sent a letter prior to the forum which Frank Naesheim read to the
delegates.

    · We have restructured the association to ensure the smooth function of the Guild and to
      ensure the same standards are carried out and not that an elected new committee does not
      function as required.
    · We have formed an association committee that will function under a board of directors to
      handle national affairs for a period of 2 years.
    · All international affairs and national representation will be handled by myself and the board.
      Please note that other than the names indicated, no person is eligible to represent the chefs
      Guild of Sri Lanka without a written statement from the board.
    · The Chefs Guild of Lanka is committed towards the objectives of WACS and will continue
      to support Frank Naesheim as our continental director.
 
  Report from Korea
By Min-su Kang, president of the Korea Cooks Association
   
    · The annual Seoul International Food Expo is held from 26 – 30 May 2004 and we would be
      very honored if you could all attend this event after the Asia-Pacific Forum.
    · Due to the time limit for presentation, we have prepared a video.
    · We intend to hold seminars on the topic of the WACS ‘Train the Trainer’ initiative and on
      competitions.
    · Request for 2 national juries to be approved – an application was sent 2 years ago for this.
    · We were disappointed at the poor attendance of the overseas teams in the recent Korea
      competitions.
 
 

Report from India (joined WACS in 2004)
By Mr Soundararajan, General secretary for the Indian Federation of Culinary Associations. India was absent with apologies and the following letter was read to forum delegates by Frank Naesheim:

Dear Chefs,
Greetings from the Indian Federation of Culinary Associations (IFCA), INDIA. Thank you for the invitation to the WACS Asia-Pacific Forum 2004. The executive body and members of the IFCA are delighted to be part of the great culinary moment called WACS. We attended the world congress in Dublin, and since the Asian forum has come very close to the congress, we have not planned in our progamme. We are also in the process of consolidating the association in India. Therefore, we really regret that we will not be able to attend the forum this month. I am sure we will plan the future programs well in advance. Thank you for your support and cooperation. Looking for long term associations, friendships and camaraderie. We wish the forum a grand success!
Please do keep in touch with us,
Soundararajan
General secreatry
IFCA

Comments from Continental Director Alan Palmer:


In February, they organized the Chef and Child event in Chennai / Madras and raised 300,000 rupees. Congratulations to them!

 
  Report from Alan Palmer
WACS Honourary Life Member, based in Sri Lanka

    · Very happy to accept the role of assistant to Continental Director Frank Naesheim. The
      region which I have accepted to look after is now known as the South Asia Region
      Corporation (SARC) – if we add on India, Pakistan, Butane, Sri Lanka, Bangladesh, India,
      Nepal and the Maldives, that actually comes to 25% of the world we have to feed.
    · There is a competition in Maldives about 100 competing chefs in categories such as cake
      decoration, hot cooking for meat and fish, and vegetable carving. Due to financial constraints
      we are only able to issue tickets by Sri Lanka Air.
    · We looking forward to have some nominations as a destination for WACS events, as Sri
      Lanka is one of the places with the best resorts in the world.
 
  Report from Fiji
By Mohammed Faruk, Treasurer Fiji Chefs Association

    · Our president Daniel Lienhard apologies that he cannot attend due to an accident.
    · The Fiji Chefs Association started 10 years ago as a small association, which then joined
      WACS in 1999.
    · Could not get confirmation and feedback on the abdication - don’t know why. Unfortunately,
      our association collapsed.
    · We have paid our membership fee this year.
    · We are the smallest member of WACS with 800,000 citizens. Our country’s economic
      growth comes mainly from the hotel and tourism industry, and almost everybody in Fiji is
      related to this industry in some way.
    · Our chefs association has a total of 75 members, and our committee meets every 2 weeks.
    · Please share with us your ideas on how we could groom some of our junior chefs for
      competition.
    · We had a Salon for junior chefs this year and the winner joined the New Zealand junior
      culinary team to compete in the Junior Chefs competition in Dublin, Ireland this year.
    · We also recently had a successful Japanese culinary training session.
    · We would appreciate the opportunity to host the annual Asia-Pacific forum in our country in
      the future.
    · The WACS membership fee is very high for our small association, is there any way to reduce
      the high cost?
All
associations
to send
newsletters
and
information
to the Fiji
Chefs
Association
whenever
possible.
  Report from New Zealand
By Grant Jackson, vice president, New Zealand Chefs Association

    · At the moment, we are conducting our regional culinary competitions, leading up to a
      national final competition in August.
    · These competitions are in part to train our junior chefs, and progress in this area has been
      slow but steady.
    · We are actively involved in helping students make choices for their career, and bringing them
      into the industry.
    · Growth in the association is coming from a lot of chefs realizing that collectively, they can
      make a positive difference in the profession. A lot of past members are also rejoining.
    · Request for the minutes of this meeting to be ready by the time delegates depart from the
      2004 Asia-Pacific forum.

Hugo Schwartz committed to have the meeting minutes ready in one week, to be distributed via email as well as posted on the WACS website.
 
11.20am Tea / Coffee Break  
11.30am
Open Forum
Presentation on Korean Food Trends,
by Prof. Kim Ki Young from Kyonggi University
(Full version in Appendix D)
 
12.00nn
Live Cooking
Demonstration
Preparation of kimchi preparation, by Miss Soon Ja Kin, President of Han Sang Food Co Ltd.  
1.00pm Lunch at Capital Hotel  
2.00pm
Forum Business

2.05pm
Asia’s response to the proposed “World Chef’s Day” (20 October)

    · Bill Gallagher to send official letter for World Chefs Day concept to all country presidents.
    · Response from the floor:
          o If national police forces and fire brigades bring awareness of their profession into
             the schools on a dedicated day each year, resulting in strong responses for
             recruitment, why can’t the chefs do the same?
          o WACS has more than 70 countries, with approximately 8,000,000 members. China
             has 6,000,000 cooks. India has 5,000,000 cooks. The fullest potential of ‘World
             Chefs Day’ can be met if every country in the world celebrates it with coverage on
             national television. Asia should not miss the boat.
          o Take the opportunity to do charity work for children, the handicapped, the poor and
             hungry or the elderly. What we have in common as chefs associations is that we are
             non political and non religious. We are a neutral organization that can potentially do
             for the world what the Olympic organization has done for it.
          o For example:
                -Chefs wearing their jackets could shake hands across the North and South
                  Korea border.
                -1,000 chefs could congregate in Tienamen Square in China, wearing their
                  jackets, as a demonstration of peace and thanksgiving.
                -Similar demonstrations in countries where violence has been prevalent
                  recently, like in Sri Lanka.
          o These are powerful statements that our profession can be proud of.
          o China comments: This idea was already agreed on in Dublin, but there was no
             official statement from WACS to say it approved this idea, so there’s no way of
             officiating or legalizing ‘World Chefs Da y’ with our respective government bodies.
          o Myanmar comments: Using a political platform to communicate may not be the
             most effective: people – to – people, within the industry, is best. Would also be good
             to involve the respective national tourism industries in this worldwide effort.
          o Frank Naesheim hopes to receive confirmation soon from all countries on the
             progress of getting World Chefs Day recognized within their country.
Send letter to
all president
country
2.15pm     · WACS website – walk through web content and check contact information.
    · Hugo Schwartz will send Peter Knipp the updated country information, address and contact
      changes.
    · Communication is the key word – the website is a very powerful tool in your hands, so try to
      use it often.
    · When asked how many of the present delegates have surfed the website before, all said yes.
 
2.30pm
Questionnaire
Asia region Membership Survey Form

    · The survey form that was sent out by Frank Naesheim earlier in the year included the
      following questions:
          o Name of the country’s official Chefs Association
          o Official mailing address of the association.
          o Names of association’s committee members and titles.
          o Contact details, including, telephone and fax number, mobile phone number, and
             email address.
                            · Association’s current membership fee for each kind of member:
                            · Junior
                            · Senior
                            · Sponsor / subscribing member
                            · Others
          o Total number of members in your association.
          o How many (if any) regional chefs associations do you have?
          o What are the criteria for becoming a members in your association.
          o What kind of culinary education / higher education do you offer in your country?
          o Do you have an apprenticeship programme, and if yes, how long is it?
          o Where does this programme take place? (hotel/restaurant/trade school?)
          o How many years do apprentices have to spend in training to become a cook or a
             chef?
          o How many gastronomic private schools and how many gastronomic state schools?
          o Do you conduct special seminars for those with the potential to become master
             chefs?
          o Do you have a master-chef examination that determines who can use the title?
   
    · The following countries have responded with the survey form:
          o Hong Kong Chefs Association
          o The following country have submitted the survey form
          o All Japan Cooks Association
          o Chefs Association of Malaysia
          o Singapore Chef Association
          o Myanmar Chef Association
          o Chefs Guild of Lanka
          o Les Toques Blanches (Philippines)
          o Thailand Chefs Association
          o China Cuisine Association
    
    · Meanwhile, we are looking forward to a speedy reply from the following associations:
          o Korea Cooks Association (S. Korea)
          o Indian Federation of Culinary
          o Association of Culinary Professionals Indonesia
          o Mauritius Chef Association
Korea, India,
Indonesia and
Mauritius to
respond to
questionnaire.
2.40pm Follow up with assigned tasks for members in the Asian region:

    · Job descriptions for leaders
    · Number of member countries within continent
    · Scope of association activities
    · Core responsibilities
    · Communication
    · Junior chefs’ development
    · Strategic Planning Task Force
 
  Task of the Continental Director:

    · Increase membership
    · Act as a role model on behalf of WACS
    · Investigate and introduce new innovations to the region
    · Facilitate two-way communication between the WACS board and countries in the region
    · Motivate countries in the region to be active members of WACS and grow their own
      associations.
    · Make full use of sponsorship opportunities for WACS.
    · Be involved in regional charity events as part of a greater social responsibility where possible
    · Communicate with country members on a regional basis.
    · Monitor that the countries in the region pay their fees
    · Attend the biennial congress and regional forums where possible.
    · Keep the WACS Board of Directors informed of all changes in the region.
    · Give a monthly report and overview of the region.
    · Represent WACS at key functions in the area where possible.
    · Perform a public relations role for WACS, both regionally and nationally
As such, your feedback and information updates for your continental directors are imperative.
Information about…
          o Events
          o Functions
          o Exhibitions and
          o Competitions
…are crucial to keeping the region well managed and always on its toes.
 
  Feedback required from all:

    · What do you want us to put on the next Agenda for WACS board meeting / what do you
      want us to work on for the next few years?
    · What do you want to see on the agenda at the next European continental meeting?
    · What major culinary events do you have in your country in the next 10 years? (full names
      and dates)
    · What other things do you want to share about your association to the rest of the world?
ALL to
respond by
communicatin
g with the
continental
directors
within 2
weeks of
receiving the
minutes.
2.55pm Presentation
by Jasmine Ng, from the Singapore Chefs Association on the SCA’s brand new Junior Chefs Club. Full version available in Appendix E.
 
2.50pm

Education and cross-cultural learning opportunities:

    · Frank Naesheim: What Singapore has done to bring in young students is a very good idea.
      WACS has for too long been seen as a community of old guys. We need the young to be
      with us, so we can give them the information and confidence to build successful futures.
      We are short of young culinary students in Singapore. Hope that this inspires you to start
      something for the youth in your country.
    
    · Grant Jackson (New Zealand): I think it is a wonderful programme which gives them a
      chance to be in the kitchen. Give them something to spark their imagination and then be
      available for them.
    
    · Roger Sayce (Australia): You need a strategy to get these kids interested in association
      efforts. For example, good prize money in local competitions, apprenticeship opportunities
      and scholarships are very attractive to them. But do the countries have this kind of money to
      offer?
    
    · Gopalsamy Murday (Mauritius): One of our junior chefs was selected to compete at the
      event in Monte Carlo. He won top placing out of 80 competitors from hotel schools in
      Europe which is a huge achievement for our little island .
     
    · Another such opportunity is the ASA culinary competition in Kenya, Africa, where a total of
      8 teams took part from various hotel schools.
   
    · KK Yau (Malaysia): We have partnered with the Malaysian government and every year we
      selected a national junior representative through the Malaysian skill competition.
    
    · Oliver Soe E Thet (Myanmar): The age problem could be the issue in Asia. Some
      apprentices are legally allowed to start at 14 or 15 years old while others can start only at 18
      years or 23 years of age. This gives those with longer experience an added (but unfair)
      advantage in competitions.

All
3.30pm Video Presentation of the 2004 World Gourmet Summit in Singapore

    · This annual event that took place from 19 – 30 April 2004 was widely covered by
      international as well as local media.
    · A media kit was distributed to all forum participants, who were invited to share this
      information to their members.
    · Full details available at www.worldgourmetsummit.com.
 
 

Sponsorship Opportunities

Frank Naesheim:
    · Asia does have some big companies that could be interested, but generally agreed that the
      chefs associations could not help from their own pockets as it is a large sum of money that is
      needed to propel this world association.
    · Remember that sponsorship is not charity, it is business; two parties are looking to gain
      through the buying and selling of something. Both should happy and willing to do it and by
      doing so, meet one another’s needs.
    · Snorre Food Pte Ltd just spent SGD$300,000 (together with the Norweigan Seafood
      Export Council) as a partner of the World Gourmet Summit 2004. We all benefited because
      it was such a great event and would like to do the same next year.
      However, we did not view it as charity to the event.
    · Try to think about all the big compani es in your countries – if you can manage to get just one
      sponsor for WACS you would already be a hero. Don’t think of it as doing WACS a favour,